About Us

Our Mission

At Diamore Luraya, we strive to create a jewelry industry that is transparent, sustainable, compassionate, and inclusive—where every piece reflects our commitment to ethical craftsmanship and mindful luxury.

Our Vision

Timeless Design, Modern Purpose

Our vision is simple: create diamond earrings that connect elegance with emotion. We believe jewelry should feel effortless yet unforgettable — pieces you reach for daily, cherish deeply, and pass on someday. With thoughtful craftsmanship, responsible sourcing, and designs made to last, our goal is to redefine modern luxury with intention and meaning.

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Sustainability

Beauty That Respects the World

Sustainability is at the center of everything we do. From offering lab grown diamonds to choosing responsible materials and reducing waste in our packaging, we are committed to creating jewelry that’s kinder to the planet. Every step of our process is guided by transparency, thoughtful sourcing, and a belief that luxury should never come at the cost of our environment.

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Our Mission Pillars

To champion a transparent, sustainable, compassionate, and inclusive jewelry industry—has been at the heart of everything we do from day one. It’s woven into the very fabric of our brand.

Transparency

We trace the origins of every precious metal and gemstone, and we carefully craft each piece of jewelry. We share this information with you, so you can feel confident and proud of the jewelry you wear.

Sustainability

We prioritize repurposed and sustainable materials, implement energy-efficient practices, and strive to minimize our environmental impact at every stage of jewelry creation.

Compassion

We are deeply committed to our communities, our team, and everyone involved in bringing our jewelry to life, ensuring care and respect are at the heart of everything we do

Inclusion

We foster and invest in diverse teams, ensuring every employee feels valued and supported. Our designs are thoughtfully created with inclusivity at their core.

Repurposed Gold & Silver Jewelry

At Diamore Luraya, we are proud members of the Responsible Minerals Initiative and firmly reject “dirty gold,” recognizing the harm it can cause—from labor abuses to environmental damage from mercury and other pollutants.We use 99% repurposed gold and 95% repurposed silver, reflecting our commitment to protecting miners, supporting fair wages, uplifting communities, and caring for the planet.